A2 Identify target audiences and potential clients
A2 Identify target audiences and potential clients
Defining a target audience
A target audience is the age group that you are performing for, for example a band like Paramore would have a target audience of punk/ alternative teenagers around the ages of 12-25. In our festival our target audience (especially our set) would be enjoyable for all ages, but the age range of our target audience, with it being a festival, is around 16-30. This is because most people that attend festivals are around this age and will enjoy the songs we are preforming, which will be Deceptacon- le Tigre, I'm a believer- the Monkees.
The target audience I am aiming for would be people who are interested in alternative/indie music. This is because all my influencers and the music I write and perform tend to all fit in to this genre and category. The age range I am aiming for to be interested and followers of my music and journey are from about 16–30-year-olds as I strongly believe they are most likely to enjoy my genre and style more than other ages. Another reason behind my target audience would be because the age range I am aiming for have the most impact on the charts and what music goes far and what doesn`t.
The reason understanding and defining your target audience is so important is because without doing so, it will be difficult to fit into a genre and get your name out there if you are unsure of who you are trying to reach by your music and unsure who your mak8ing music relatable for.
Potential clients
As I prefer performing in a band, I would need a guitarist to help with the melody and perform solos and help the songs progress. A bassist, a bassist would be much needed as the bassline to a song in incredibly important to create a hit. The bassline is what people tend to recognize a lot of songs with so it would be helpful to have one. A drummer: what is a song without a drummer? A drummer would be helpful as another important aspect of a song is the drumbeat. For example, a song like “we will rock you” is solely recognized by the drumming pattern and I'm my opinion a drum pattern is paramount to any good song, it pulls the song together.
My potential clients that are nonperformance would be a producer; this is so my future music will be able to be produced by a professional producer instead of me attempting to do it myself. Another professional I may need would be a promoter so my name can be known and so my professional identity can be more out there, and I can be discovered easier. I will also potentially need a manager, as they can keep me on track with progression and what my next move is.
People I have already worked with, client wise are my peers in my college course as they give me constructive feedback and help me better myself as an artist, more so they help me understand the ins and outs of recording and do my recordings for me.my fellow bandmates are good clientele as they play instruments for me behind my singing. I have only worked with one person outside of college, which is a man who produces music, he is quite underground but is highly interested in being my manager to help me get a head start and start my career, we are currently recording covers to dip our toes in and get my name out there then onwards and upwards from there on.
People who require my services
People who might require my services may be a band without a singer, freelance gigs to step in as the singer for bands are quite helpful to building your professional identity as it helps your profile build and helps you get recognised. Another way someone may require my services is if they need a session musician, this is because sometimes producers and labels might have all the instrumentalists they need for a song but do not have someone to sing them, in this case I would step in and record a song with them to not only help but to earn royalties and money off the song, therefore helping me make money of music and helping me get noticed by labels, producers and potential managers.
Producers especially may want my product, if I were to write a song and send it to producers, they may listen to it and recognize that it could be a hit and then by taking me on and signing me they could make a lot of money and get a lot of credit by being my producer.
Promoting myself, what can it do?
By promoting myself I could reach out to multiple audiences, age groups, and get my fandom more populated and get far more streams, which overall could make me a lot of money and get my brand out there. I can pick up a lot of fans, by, for example, sending my songs into a radio station, even the smaller stations get at least 1000 listeners and as a beginner, that could create the foundation of a large fanbase. Furthermore, radio stations pay you a set amount every time your song is played, for example, BBC radio 1 pay PRS (Performing Rights Society) of £14.91 for every minute your song is played, which in hindsight is a lot of money if your song is played 100 times.
promoting myself by doing a live event can reach lots of people that will enjoy my music and you can do a meet and greet., meet and greets are great for building professional identity as if you treat fans nice, they will think “oh they're really nice, I want to support them they seem like they're really trying and really worthy of respect.” Also, live events pay a lot, you can make a lot of money from a live event especially if you are climbing the charts as places will fight to have you on your climb before your incredibly famous as it is a brag to have had an artist before they are big breakthrough, and when an artist is famous, they are also expensive to hire.
Funding sources
Artists will need funding in in case they wanted to go on tour because they are incredibly expensive, and they would need funding for producing music and releasing music on big platforms. A funding source that would be most starting out artists would be a student loan, but if they are a developing artist then, especially for me,
The PRS “funding for women” scheme would be very practical and helpful towards funding and being able to have the money to complete the musical endeavours planned.
Another great funding source for new artists would be “princes trust” they are a funding source that offers a set amount of money to artists, the amount of money all depends on what you need it for, and they are able to offer as much as you need if artists give them legit reason behind why they need the money. But currently the prince's trust is under investigation by met police.
Finally, the last funding source that I believe is reliable and most helpful for young artists is “the music union.” According to their website, they say that is they stand up for employed and self-employed musicians in the Uk. Funding can help also for going to university to pay for equipment needed and for the facilities to be able to make music.
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